SMALL INTERVENTIONS, BIG IMPACT
The SCCM (Self-Sufficient Citizen Communication Module) project demonstrates VIAVERDE’s ability to adapt green infrastructure to diverse scales and purposes. While VIAVERDE is known for transforming extensive urban spaces, SCCM highlights the potential of small, strategically distributed interventions tailored for pedestrians. These modules are designed to enrich the pedestrian experience while showcasing the power of green infrastructure to integrate nature into everyday city life.
BLENDING FUNCTIONALITY WITH NATURE
Located in pedestrian zones, the SCCM modules provide users with access to valuable information and free Internet connectivity, enhancing the accessibility and convenience of urban environments. Each module is topped with a curated palette of endemic vegetation, specifically plants from the Crassulaceae family, known for their resilience and adaptability to urban conditions. These green roofs are not only environmentally beneficial but also designed to evoke iconic figures or symbols of the city, turning each module into a piece of living art.
ENVIRONMENTAL BENEFITS OF SMALL-SCALE GREENING
Despite their modest size, the SCCM modules deliver significant environmental advantages:
- Oxygen Production: The plants contribute to improving air quality in urban areas.
- Pollutant Absorption: Endemic species help filter harmful gases and particles from the air.
- Temperature Regulation: The green roofs provide natural cooling, reducing heat in surrounding pedestrian areas.
- Water Conservation: The selected vegetation requires minimal water, making it an eco-friendly addition to cityscapes.
A COLLABORATION WITH PRIVATE SECTOR INNOVATION
The SCCM project is a public-private partnership funded entirely through digital advertising revenue. This collaboration highlights the potential of aligning green infrastructure with the interests of private companies, enabling cities to implement transformative projects without relying on public budgets. Advertisers benefit from the visibility of the digital screens integrated into each module, while the public enjoys improved urban spaces and free connectivity.
CUSTOM DESIGNS FOR CIVIC PRIDE
The artistic integration of the Crassulaceae-based green roofs ensures that each module reflects the identity and culture of its location. By designing these modules to evoke local heroes, cultural symbols, or historical figures, VIAVERDE not only enhances the aesthetic appeal of pedestrian zones but also fosters a deeper connection between residents and their urban environment.
DEMONSTRATING SCALABLE VERSATILITY
The SCCM project exemplifies VIAVERDE’s capacity to scale its expertise to suit diverse urban needs. Whether creating thousands of square meters of continuous greenery or deploying small, impactful modules across a city, VIAVERDE proves that green infrastructure can adapt to any context.
KEY BENEFITS
- Sustainability: Endemic plants require minimal maintenance and deliver lasting environmental benefits.
- Cultural Integration: Unique designs inspired by local icons foster civic pride and community engagement.
- Digital Innovation: Provides free Internet access and valuable information to pedestrians.
- Public-Private Partnership: Fully funded through digital advertising revenue, demonstrating financial sustainability.
- Urban Cooling: Green roofs reduce ambient temperatures in pedestrian zones, improving comfort.
A VISION FOR GREENER PEDESTRIAN SPACES
The SCCM project redefines urban street furniture by blending technology, art, and nature. Through its innovative design and sustainable funding model, it shows how small-scale interventions can have a profound impact on urban landscapes, enhancing both the environmental and social fabric of cities.
