A UNIQUE VERTICAL CELEBRATION OF TENNIS
The Green Tennis Open project highlights VIAVERDE’s versatility in creating innovative and visually stunning green infrastructure. Designed as an ephemeral installation for the most prestigious tennis tournament in Latin America, this project reimagined a professional tennis court by bringing its traditional horizontal elements to life on a vertical plane. The result was a breathtaking display of creativity and sustainability, demonstrating how VIAVERDE’s expertise can adapt to any context or challenge.
A VERTICAL COURT UNLIKE ANY OTHER
In this one-of-a-kind installation, the grass used in professional tennis courts was carefully integrated into the design. The vibrant green turf not only captured the essence of the sport but also showcased how traditional materials can be reimagined in new and exciting ways. By elevating the elements of a tennis court to a vertical format, VIAVERDE transformed the space into a captivating and unexpected tribute to the tournament, captivating attendees and making a bold visual statement.
SUSTAINABILITY EVEN IN TEMPORARY PROJECTS
Although the Green Tennis Open was a temporary installation, sustainability remained at the heart of its design. At the conclusion of the event, the professional-grade grass used in the project was replanted in a natural environment, ensuring it continued to provide environmental benefits such as oxygen production, CO₂ capture, and soil stabilization. This thoughtful approach underscores VIAVERDE’s commitment to sustainability, even in short-term projects.
VISUAL IMPACT AND URBAN TRANSFORMATION
The Green Tennis Open demonstrated that VIAVERDE’s urban transformations are not only environmentally beneficial but also visually striking. The vertical court became a centerpiece of the tournament, enhancing the atmosphere of the event and leaving a lasting impression on attendees. Its innovative design showcased the potential of green infrastructure to create unique experiences that resonate with audiences while highlighting the importance of integrating nature into human spaces.
A VERSATILE APPROACH TO GREEN PROJECTS
This project exemplifies VIAVERDE’s ability to adapt its expertise to diverse applications, from long-term urban transformations to ephemeral installations. By combining creativity, functionality, and sustainability, the Green Tennis Open set a new standard for how green infrastructure can be utilized to enhance cultural and sporting events.
KEY BENEFITS
- Sustainability: Replanted grass ensures ongoing environmental benefits beyond the project’s duration.
- Visual Impact: A stunning and innovative design that captivated audiences and elevated the tournament experience.
- Versatility: Demonstrates VIAVERDE’s ability to adapt its expertise to temporary and event-specific projects.
- Environmental Awareness: Highlights the importance of integrating sustainability into cultural and sporting events.
A BOLD STATEMENT OF INNOVATION
The Green Tennis Open is more than a green project—it’s a celebration of creativity, sustainability, and the potential of green infrastructure to transform spaces in unexpected ways. By redefining the boundaries of what’s possible in urban greening, VIAVERDE continues to inspire audiences and set new benchmarks for innovation.
