TRANSFORMING THE HEART OF COSTA RICA
The Vía Verde – San José, Costa Rica project represents a groundbreaking effort to align urban development with the country’s renowned commitment to biodiversity and environmental stewardship. Through a government-awarded concession, VIAVERDE will transform the overpasses and underpasses of the nation’s most important avenue into thriving green spaces, redefining the cityscape of San José.
A CITY READY FOR TRANSFORMATION
Despite Costa Rica’s international reputation as a global leader in sustainability and biodiversity, San José faces challenges typical of many urban centers: gray infrastructure, pollution, and a lack of accessible green areas. The Vía Verde project addresses these issues by complementing Costa Rica’s natural heritage with technological solutions that enhance urban life while maintaining the country’s commitment to environmental conservation.
INNOVATIVE FINANCING FOR SUSTAINABLE DEVELOPMENT
This project is fully funded through VIAVERDE’s innovative business model, requiring no financial input from the government. Instead, the project is financed by granting VIAVERDE the right to utilize the transformed spaces for digital advertising. These advertising platforms, integrated seamlessly into the green infrastructure, generate revenue while simultaneously benefiting the environment by being covered with living vegetation.
BLENDING GREEN INFRASTRUCTURE WITH TECHNOLOGY
At the core of the Vía Verde project is its ability to merge environmental benefits with technological advancement. The digital advertising modules are fully integrated into the green infrastructure, creating a dual-purpose solution that meets the city’s economic and ecological needs. Covered with a carefully selected plant palette, these modules enhance the urban aesthetic while delivering critical environmental benefits such as:
- Oxygen production and carbon dioxide absorption.
- Reduction of urban heat through natural cooling effects.
- Improved air quality by filtering pollutants.
- Noise reduction in bustling urban areas.
A VISION FOR URBAN AND ENVIRONMENTAL SYNERGY
The Vía Verde project is more than just a greening initiative—it’s a comprehensive vision for the future of San José. By transforming gray infrastructure into lush green spaces, the project not only improves the city’s appearance but also helps bridge the gap between Costa Rica’s natural identity and its urban realities.
KEY BENEFITS
- Environmental Impact: Increases green coverage in San José, providing cleaner air, lower temperatures, and improved urban biodiversity.
- Economic Efficiency: Fully financed through advertising revenue, requiring no public funds for implementation or maintenance.
- Technological Integration: Combines digital advertising with green infrastructure, delivering both economic and ecological value.
- Urban Beautification: Creates visually appealing spaces that enhance civic pride and contribute to a better quality of life for residents.
- Global Leadership: Positions San José as a model city for blending economic development with environmental sustainability.
A MODEL FOR SUSTAINABLE CITIES
Vía Verde – San José, Costa Rica, sets a new standard for urban sustainability by seamlessly integrating technology, green infrastructure, and innovative financing. This project underscores VIAVERDE’s mission to create sustainable, beautiful, and functional urban spaces while showcasing Costa Rica’s ongoing leadership in environmental innovation.
