Project
History
VIAVERDE was founded by architect Fernando Ortiz Monasterio, who envisioned transforming cities through the perfect blend of aesthetic beauty and functional innovation. Over two decades, the company has successfully demonstrated its expertise in revitalizing urban landscapes, del ivering projects that enhance the visual appeal of cities while generating added value for communities.
To enter the American market, VIAVERDE established a strategic partnership with Don Allman, a recognized leader in the digital advertising industry. This collaboration brings together decades of experience in urban beautification and advertising innovation, enabling VIAVERDE to create spectacular transformations that set new standards for urban living.
WIN.WIN. WIN. WIN
At VIAVERDE, our approach is built on the **Win-Win-Win-Win** philosophy, ensuring that every stakeholder benefits from our innovative green infrastructure projects:
THE PEOPLE WIN
Communities benefit from improved air quality, reduced heat, enhanced mental well-being, and transformed urban spaces that inspire pride and connection.
THE GOVERNMENT WINS
Our business model allows cities to implement impactful urban transformations without financial cost, improving public spaces and elevating their image.
THE PRIVATE SECTOR WINS
Through strategic investments in digital advertising integrated into our projects, brands achieve a measurable return while aligning with sustainability goals. :
VIAVERDE WINS
By reinvesting in our model, we continue to innovate and expand our mission of transforming cities into sustainable and vibrant ecosystems.
Corporate Social Responsibility: Good Business for a Better World
At VIAVERDE, we believe that Corporate Social Responsibility (CSR) is not just a moral obligation—it is good business.
Every company has a role to play in addressing global challenges, and businesses should strive to generate value not only for their profits but also for the planet.
By integrating CSR into our projects, we demonstrate that aligning with environmental and social goals can create sustainable growth, empower communities, and ensure a healthier future for generations to come. Sustainability is not just a choice; it’s the foundation of a successful and impactful business model.
